Marketing Specialist Skills Interview

• Is seeking an opportunity to grow by applying and developing multiple skills
• Wants to make a defined impact on others and the organization’s success
• Is motivated to add value to the company's culture and work environment
• Is passionate when discussing how this connects with their strengths/interests

• Clearly highlights their specific strengths in communicating
• Shares key communication tactics (e.g. active listening, tailoring to audience)
• Uses evidence from past experience to justify their strengths
• Tailors response with examples relevant to the position and organization

• Outlines relevant data visualization methods (e.g. making charts using software)
• Recognizes how data visualization can help non-tech people understand results
• Shows an ability to communicate complex concepts in a clear, accessible way
• Shows they can adapt their communication style to suit different audiences

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• Describes their previous daily work routine in a clear and comprehensive manner
• Discusses specific strategies they used to plan and maintain their routine
• Demonstrates multitasking strategies (creating a to-do list, prioritizing, etc.)
• Shares productivity tools/applications they used to effectively manage work

• Understands the cost of context switching in reducing productivity
• Discusses having clear priorities and focusing on one task at a time
• Discusses actively monitoring their own performance to keep improving
• Discusses blocking time and breaking down tasks into manageable chunks

• Lists having a technically sound site, rich content and quality backlinks
• Discusses the major algorithm updates (Panda, Penguin, Hummingbird, Bert, etc.)
• Discusses black hat tactics to avoid (keyword stuffing, dodgy backlinks, etc.)
• Provides valuable insights into how the company could utilize SEO strategies

• Notes that social media signals (likes/shares) do not directly affect ranking
• Notes that there is debate among experts around how social media influences SEO
• Notes how social media can drive traffic to websites, which indirectly helps SEO
• Notes that social platforms are also search engines; profiles can be optimized

• Emphasizes the importance of synergy between key teams (design & engineering)
• Proactively holds roadmap sessions to align stakeholders and track progress
• Actively listens to others to solicit and incorporate ideas/feedback
• Communicates the business case for the idea to reinforce alignment in thinking

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• Asks the coworker about potential issues with completing the task
• Suggests offering to assist the team member with the deliverable if needed
• Shows consideration and respect for the coworker
• Discusses objectives to ensure coworker is clear on expectations

• Clearly describes their responsibilities and contributions
• Knows the campaign management process (i.e. design, execute, track and review)
• Explains the unique value they added to the campaign process and outcome
• Shows they can use campaign management software (HubSpot, Mailchimp, etc.)

• Discusses aligning targets with the company's goals and marketing strategy
• Discusses metrics such as change in traffic, MQL, lead ratio and conversion rate
• Suggests setting smaller benchmarks and determining checkpoints
• Suggests continuously adjusting tactics based on regular KPI assessment

• Outlines key email campaign components (target lists, qualified content, etc.)
• Discusses the key factors contributing to the campaign's lack of success
• Shows knowledge of effective email campaign strategies
• Highlights the importance of clear messaging, persuasive copy and a clear CTA

• Discusses accurately identifying relevant industries and target customers
• Discusses using thorough market research for target customers and competition
• Discusses incorporating the research into the recommendations
• Demonstrates creative and critical/analytical thinking

• Discusses attributes that align with your organization
• References different organizational factors (people, place, work, etc.)
• Highlights the values that shaped the environment/culture
• Shares a story from past experience to support their claims

• Gives a response that is relevant to the role in question
• Justifies their suggestion by explaining their value-add
• Exhibits strengths that were not previously covered