Hiring Guide

Marketing Manager

Specific duties of a Marketing Manager can vary from business to business — along with factors like company culture, work environment, and team dynamics — it’s vital to tailor any job description and interview content to your company’s needs and expectations.

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Why you should hire a Marketing Manager

Marketing Managers help companies achieve success by developing, implementing, and executing strategic marketing plans to promote brands or products/services. They often manage junior members of the marketing team to ensure strategies and initiatives are achieving their desired outcomes. 

In this hiring guide, we'll provide everything you need to hire a great Marketing Manager.

Top skills for Marketing Managers

Managing/Executing Marketing Strategies

Strategic Planning
Brand Strategy
Market/Customer Knowledge

Leadership and Navigation

Campaign Management
Team Leadership
Performance Management

Developing Impactful Content

Customer Research
Content Management

Data-Informed Marketing

Critical/Analytical Thinking
Data Analysis

Sample Marketing Manager job description

A Marketing Manager is responsible for maintaining a strong brand image for their organization through developing and implementing a marketing strategy. The campaigns they oversee not only help sell services and products but also create strong public relations with existing and potential customers. Some of the activities across the marketing funnel which they may be involved in include market research, sales marketing, influencer marketing, SEO, social media, email marketing, corporate communications among others. Marketing Managers are also leaders and collaborators who work with sales, distribution, market research and content creation executives to align the marketing strategy with the organization’s overall strategic goals. Performing this role requires excellent communication, strong leadership as well as market knowledge and the ability to execute marketing strategies.

Sample interview questions for Marketing Managers

Question 1

Tell me about the most successful marketing campaign you’ve been involved with in the past. What did you contribute to the campaign, and what did you do in the campaign planning phase that made the campaign so successful?

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Madison D
Marketing Manager — 7 years professional experience

What does this question reveal?

Candidate has the ability to prioritize the target customer’s needs/wants in marketing campaigns

Answer tips

  • Explains the goals/vision of the campaign and why it was relevant for the business
  • Explains how they used customer/market data to inform their strategy
  • Emphasizes the importance of targeting the relevant customer to achieve campaign success
  • Notes the importance of aligning all teams on the messaging and campaign objectives
  • Shares specific campaign metrics/KPIs as evidence of the campaign’s success

Question 2

Based on your knowledge of our company and industry, who is one of our biggest competitors, and what makes them competitive?

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Madison D
Marketing Manager — 7 years professional experience

What does this question reveal?

Candidate understands the key players and trends in your business market

Answer tips

  • Clearly identifies major competitors in the target market
  • Justifies their competitive advantage (e.g. brand awareness, differentiation)
  • Identifies the competitor's strengths and weaknesses
  • Exhibits general market and industry knowledge (trends, needs, main stakeholders, etc.)

Question 3

Tell me about how you have worked with cross-functional teams in the past to successfully bring a marketing idea to life. How did you collaborate with teams, and why was it successful?

Alycia Damp's portrait image
Hireguide I/O Psych Validated
Alycia Damp, PhD IRHR

What does this question reveal?

Candidate has the ability to work effectively with key teams (e.g., sales)

Answer tips

  • Emphasizes the importance of synergy between key teams
  • Proactively holds roadmap sessions to align stakeholders and track progress
  • Actively listens to others to solicit and incorporate ideas/feedback
  • Communicates the business case for the idea to reinforce alignment in thinking
  • Explains how collaboration contributed to the project’s success